Madison Avenue laments that advertising is dead. In truth, it’s not really dead; it’s just that a troubling number of advertising specialists don’t have the slightest idea how to make this medium work in the 21st century. At RULA PR, we know it’s all about targeting. We work with both blue-chip companies and independent entrepreneurs, and we’re able to find the vehicles and venues each needs to reach their desired audience. And while our concentration lies in the music, film, fashion and beauty arenas, we can play the game when it comes to other industries, as well.